Strategic Plan Design
Build a Strategy Your Team Can Actually Execute
October 21 @ 1 pm ET | 12 pm CT | 10 am PT
Readiness prepares the team to plan. What you build next decides whether the plan holds. Most plans aim to impress the room instead of surviving a normal week, so once the day-to-day takes over they go quiet in a shared drive.
Strategic Plan Design is the second stage of inVision Edge's Strategy Blueprint. It turns preparation into direction. You face where the organization stands, then narrow to the few goals worth acting on.

Join Eric, Senior Strategy Consultant at inVision Edge, for a one-hour session on designing a strategy your team can use, built on the Law of 3s framework that has helped hundreds of organizations across Canada get focused.
In this session, you'll learn how to:
- Start from an honest read of where things stand, before you set a single goal
- Use the Law of 3s to limit your focus to the goals that carry the plan, so it stays small enough to execute
- Tie the plan to your purpose, and turn what you see coming into goals that drive results
- See where design sits between readiness and execution, so the strategy holds together across all three stages of the Blueprint
Build a plan the team will actually use
Whether you are building your first plan or rebuilding one that never got off the page, this session is for leaders who want a plan the team will run.
Attend this webinar if you're responsible for turning direction into daily work. Ideal for:
- CEOs and senior leaders ready to make strategic decisions that stick
- Leadership teams who have planned before and want to know why it did not take
- Strategy and operations leaders responsible for turning direction into execution
- HR leaders who facilitate and support strategic planning
- Business owners and entrepreneurs who want a clear, proven framework for growth
Attend this webinar if you're responsible for turning direction into daily work. Ideal for:
- CEOs and senior leaders ready to make strategic decisions that stick
- Leadership teams who have planned before and want to know why it did not take
- Strategy and operations leaders responsible for turning direction into execution
- HR leaders who facilitate and support strategic planning
- Business owners and entrepreneurs who want a clear, proven framework for growth

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Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For more information, listen to the Why You Should Think Like a Marketer podcast.
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Eric Loewen is a Senior Strategy Consultant and Coach with inVision Edge who helps leadership teams turn strategy from a document into a driver of real results. He specializes in aligning teams, sharpening priorities, and building execution-ready plans that don’t get lost in the day-to-day. In this three-part series, Eric walks you through the full Strategy Blueprint—from getting your team truly ready, to building a focused plan, to ensuring it actually gets executed. Join one session or all three, but together they deliver a practical system to finish 2026 strong and start 2027 with momentum.


