Why Great Training Gets Ignored
(And How to Fix It)
June 24 @ 1 pm ET | 12 pm CT | 10 am PT
Your training is solid. The content is relevant. But completions are low, engagement is flat, and learners are clicking through on autopilot. Sound familiar?
The problem isn't your course — it's that nobody was sold on taking it in the first place. Most L&D teams pour energy into building better content when they should be borrowing from the marketer's playbook: making people want to show up.
Join Mike, for a practical look at why most training gets ignored — and what to do about it, including:
- Learn why "more content" is the wrong fix: cognitive overload quietly kills even your best training
- Steal from the marketer's playbook: engagement principles that make learners actually want to start — and finish — your courses
- Understand how people actually learn: a no-jargon look at memory, attention, and why "telling" isn't training
- Make smarter design choices: how the right visuals and structure improve clarity and recall
Better Content Won't Save You. Better Strategy Will.
Whether you're building onboarding, compliance, or skill development programs, the pattern is the same: you invest in quality training and then watch engagement flatline.
It's not a content problem — it's a positioning problem.
Mike will show you how simple shifts in how you frame, structure, and present training can dramatically determine whether people engage or ignore it.
Register to walk away with a clear, actionable approach to designing training that earns attention — not just assignment. No fluff. No theory for theory's sake. Just practical tactics built for the way L&D teams actually work.
It's not a content problem — it's a positioning problem.
Mike will show you how simple shifts in how you frame, structure, and present training can dramatically determine whether people engage or ignore it.
Register to walk away with a clear, actionable approach to designing training that earns attention — not just assignment. No fluff. No theory for theory's sake. Just practical tactics built for the way L&D teams actually work.
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Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For more information, listen to the Why You Should Think Like a Marketer podcast.
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Mike Taylor is a learning experience design expert who hashelped organizations worldwide create more effective, learner-centered trainingprograms. Mike specializes in translating audience insights into engaginglearning solutions.
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