Why Great Training Gets Ignored
(And How to Fix It)
June 24 @ 1 pm ET | 12 pm CT | 10 am PT
You built a thoughtful course. Your design is solid. The content is relevant. But completions are low, engagement is flat, and learners are clicking through on autopilot. Sound familiar?
The problem isn't your course — it's that nobody was sold on taking it in the first place. Most L&D teams pour energy into building better content when they should be borrowing from the marketer's playbook: getting people to care in the first place.
In this practical, fast-moving session, you'll learn how to apply proven marketing principles to learning design, including:
- Why great training gets ignored — and why the course itself usually isn’t the problem
- The permission structure gap: why marketers earn attention while L&D assumes it
- How your learners’ brains actually decide what to pay attention to (and what to filter out)
- Six attention triggers from marketing research — and how to use them in learning design
- A fast audit you can run on any course title or training email right now
- Why thinking “campaign” instead of “course” changes everything about learner engagement
Better Content Won't Save You. Better Strategy Will.
Whether you're building onboarding, compliance, or skill development programs, the pattern is the same: you invest in quality training and then watch engagement flatline.
This session is built for anyone responsible for designing, developing, or launching training — regardless of title or tenure.
- Instructional designers who want their work to actually get used
- L&D managers tired of chasing completion numbers
- CLOs and learning leaders looking for a fresh lens on engagement
- HR professionals who wear the L&D hat and want practical tools — fast
This session is built for anyone responsible for designing, developing, or launching training — regardless of title or tenure.
- Instructional designers who want their work to actually get used
- L&D managers tired of chasing completion numbers
- CLOs and learning leaders looking for a fresh lens on engagement
- HR professionals who wear the L&D hat and want practical tools — fast
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Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For more information, listen to the Why You Should Think Like a Marketer podcast.
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Mike Taylor is a learning experience design expert who hashelped organizations worldwide create more effective, learner-centered trainingprograms. Mike specializes in translating audience insights into engaginglearning solutions.
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