An interactive liquor service and retail certification program for Smart Choices

An eight-course certification with 360-degree environments, video-based scenarios and AI-voiced guides, open to the public for self-enrollment.

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360-degree image of a bar with markers that open course topics

8
courses in the certification program

About LGCA liquor certification

The Liquor, Gaming and Cannabis Authority of Manitoba (LGCA) provides licensing, enforcement and regulation for the liquor, gaming and cannabis industries in the province. It promotes the responsible use of liquor, gaming and cannabis products.

A certification every liquor server in Manitoba needs

Everyone in Manitoba who serves, sells or delivers liquor, and the security staff and managers who work in licensed establishments, must complete a certification program. Smart Choices Liquor Service and Retail Certification is offered through the LGCA.

The training covers legal and safety obligations in liquor service and retail: checking ID, not serving intoxicated people, individual responsibilities under liquor laws, and safety and security risks at work. It also includes problem gambling awareness, since gambling is often offered where liquor is served, so the certification transfers easily across the hospitality industry.

What makes the program engaging

Eight redesigned courses
A modern design with video, music and audio effects replaced courses that had little interactivity.
Open to the public
Anyone can enroll and study at their own pace.
AI voices and avatars
Several AI voices and avatars guide learners through the content.
360-degree environments
3D image-based environments with interactive branching scenarios let learners explore each setting.
Video-based scenarios
Videos show safety and security risks in an establishment and ask learners to choose the right course of action.
Practice before certification
Knowledge checks use true or false, multiple-choice and multi-select questions, and an automatically graded practice quiz ends each module to prepare learners for the final certification quiz.

Inside the course

A 360-degree bar environment with topic markers
Learners explore each environment in their own order
How to explore a 360-degree image
What is a standard drink?
Procedures for refusing service, as a timeline
A legal case example
A knowledge check on problem gambling
The final certification quiz, introduced by an avatar guide

Project goals
- Improve the certification experience with ambiance, visuals and special effects
- Make Smart Choices training easy to access through self-enrollment and self-study, to support public safety
Challenges
- Adopting new tools to build 3D image-based environments with interactive hotspots that work with a keyboard and screen reader
- Using an AI tool with talking-head avatars to give the courses several guides with character voices and narration
- Budgeting the work in project points, prepaid units of work the client can move between tasks, kept project management smooth: LGCA stayed open to suggestions while the team focused on scope and timeline

The result

Every detail of the program was designed to add to the whole. Videos of realistic scenarios, audio effects and background music, choose-your-own-path environments and lifelike avatars that narrate the training draw learners in.

Types of interactivity
- AI narration
- Audio effects
- Background music
- Click-to-reveal activities
- Immersive 360-degree images with hotspots
- Video-based scenarios
- Timeline interactivity
- Knowledge checks
- Video backgrounds
- Learning tooltips
- Graded quizzes
- Automated test results
- Glossary of terms
Where the content started
Prepared: LGCA was already delivering training with existing documents and videos.