Think Like a Marketer, Train Like an L&D Pro
Recorded April 23, 2025 · with Mike Taylor and Bianca Baumann
Designed for L&D professionals and training leaders, this webinar will equip you with marketing-inspired strategies to create engaging, impactful, and results-driven learning experiences.
Join Mike Taylor and Bianca Baumann to explore marketing-inspired strategies for L&D like:
- Learner Intelligence: Proven techniques to uncover your audience's hidden motivations, preferences, and pain points
- Learner Profile Development: Step-by-step guidance to create detailed learner profiles that become your content creation compass
- SURE Principles in Action: Apply the SURE framework (Specific, Useful, Relevant, Engaging) to craft learning materials that truly resonate
- Leveraging marketing tools like learner profiles, journeys, and campaigns to create engaging learning experiences
- Measuring results with continued optimization that helps improve your training effectiveness
Watch the recording to learn from industry experts on how to gain a competitive edge with your L&D efforts!
Unlock the power of marketing for L&D
By fusing the art of marketing with the science of learning, you can create captivating training experiences that drive real results.
Are your training materials falling on deaf ears? Do your carefully crafted learning experiences fail to engage your audience? You're not alone.
The truth is, most training content misses the mark because it overlooks the most critical element: truly understanding who your learners are and what drives them.
What happens when you truly understand your learners? Better performance, lasting impact, and real behavior change.
Resources from the session
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Other resources:
Think Like a Marketer, Train Like an L&D Pro Resources PDF (opens in a new tab)
Visit the Think Like a Marketer, Train Like an L&D Pro (opens in a new tab) website to learn more about the book, and be sure to pre-order your copy (opens in a new tab)!