The Learning Hub
FINALLY!
After hours of research and way too many meetings with your leadership team, you’ve all agreed that instructional design is the best way to increase the effectiveness of your corporate training program.
So what’s the next step in the process?
Hire an instructional designer!
You think: “Okay, that’s simple enough.”
That is until you complete a quick Google search and discover…
There are way more options than you initially expected! Sure, you anticipated sifting through a hefty list of instructional designers. You even blocked out a few hours of “focus time” in your Outlook calendar to dedicate to your interview process.
But who knew there would be so much variety?
Freelance instructional designers, offshore design teams, dedicated partner agencies – how on earth do you decide which to choose?
Well, that’s where I come in! In this article, we will cover some of the burning questions you may have about hiring an instructional designer, including:
And, of course: Why hiring an instructional design agency may be the best choice for your organization.
So, grab another cup of coffee, and let’s get started!
At its core, instructional design is about creating effective learning experiences. An instructional designer is the person responsible for making that happen. They use a combination of instructional theory, learning psychology, and design principles to develop educational materials that meet specific learning objectives.
But what does that actually look like in practice? Well, it can vary depending on the project, but here are some common tasks an instructional designer might undertake:
Basically, instructional designers are the ones who ensure that your employees’ learning experience is engaging, effective, and meets their needs.
But wait…won’t your C-Suite team say that’s your job?
Is hiring an instructional designer really necessary?
As a manager or L&D director, you understand all of the nuances of your team, including their knowledge and performance gaps. So, as you navigate this process, it’s perfectly fair for your leadership team to wonder, “do we really need to hire an external person or team to do something we can take care of in-house?”
I mean, it makes sense. Why use valuable resources to hire an external person or team if you don’t have to?
So, to help determine whether or not hiring an instructional designer is necessary, let’s play a quick game of “True or False!”
As you move through the following statements, make a note of your answers (you’ll need the results at the end). Ready? Let’s do this!
Okay – it’s time to tally the results! How many times did you answer “True,” and how many times did you choose “False?”
If you answered “False” to any of these questions, then it’s likely that you require the assistance of an instructional designer. When it comes to creating an effective learning experience that meets your needs, an instructional designer has the knowledge to help your organization..
But, with so many options, how do you decide which instructional designer you should hire?
A freelance instructional design professional (or contract instructional designer) works independently, often on a project-by-project basis. They may have expertise in a particular industry or subject matter and use their knowledge to create custom learning experiences for their clients. A freelance instructional designer may also use offshore instructional designers or other instructional design companies to help them complete larger projects.
An offshore design team is a group of designers who work remotely from a different country than the client. The offshore team's location typically has a lower cost of living, so they may offer cheaper rates than you may find in North America.
An instructional design agency is a company that specializes in instructional design and eLearning development. Within the company, they typically have a team of learning visual designers, eLearning developers, and project managers who work together to create custom learning experiences for clients.
Each option has its pros and cons, and many of the options blur the lines. Narrowing down your options can feel overwhelming. But have no fear! We will break down each type of instructional design hiring option to help you determine which option is best for your organization.
Freelancers can be a great option for your organization if you’re working on a single training course or a smaller eLearning program that requires a quick turnaround.
Some of the top benefits of working with a contract instructional designer include:
Sounds great, right? You don’t have to pay a salary to a freelancer, as you’ll typically agree on the cost of an eLearning development project before they start. Yet, you’ll still benefit from all the help a learning and development professional can bring to your organization. (Now that’s an option you can really sell to your C-Suite team.)
But before you head to Upwork to hire a freelancer instructional designer for your project, remember it's essential to consider potential limitations and risks, like:
Ultimately, our general rule of thumb is: If you're looking to develop a limited amount of eLearning courses, then a freelance instructional designer can be worth considering. Of course, this isn’t a hard and fast rule.
There may be instances when your organization would benefit from hiring an instructional design company.
I mean – think about your organizational needs. No two employees have the same abilities or knowledge levels. That means they each have unique needs when it comes to learning.
In this case, hiring an instructional design company may be the most effective solution. They bring expertise and experience with different instructional design methods, technologies, and learning platforms, which can lead to a more comprehensive and well-rounded eLearning experience for your employees.
Instructional design teams can handle various tasks such as graphic design, video production, and gamification elements which can be especially beneficial if you don't have the internal resources to manage a complex eLearning project. They can also help you with project management, quality assurance, and technical support.
As we mentioned, there are a few options to choose from when it comes to instructional design teams, such as offshore teams or dedicated partnership agencies.
And during your search for the instructional design team you want to work with, you may come across an ad like this:
Full disclosure, I had way too much fun playing around in Canva and made that ad solely for this article. (It’s catchy, though, right?)
But in all seriousness, while you may not come across that exact ad, you may hear whispers that hiring an offshore instructional designer or design team can be up to 40% cheaper than their onshore counterparts.
And who wouldn’t want those financial savings? Theoretically, less cost means a potentially higher increase in training ROI, making instructional design a much easier sell to your leadership team. It’s tempting, I know. However, though the savings may be high, the cost of hiring offshore to your organization could be higher.
While many offshore instructional design companies offer cost-effective solutions, several potential drawbacks exist:
"A lot of people say, 'Hey, I can just ship these modules over, and they will come back done,’ and they will come back done. But they won't come back great."
– Elliot Masie
Head of MASIE Learning Foundation, Saratoga Springs, NY
In the situation of instructional design, cheaper doesn’t always mean better.
While there are many financial benefits to choosing an offshore instructional design team, choosing a team with the necessary expertise and experience to meet your organization's eLearning development needs is most important.
Freelance instructional designers offer the no-strings-attached flexibility you want, and offshore instructional design teams provide the price point your leadership will appreciate.
However, a dedicated partnership with an instructional design agency will help your organization create the learning culture your learners deserve. Instead of simply creating training courses, an instructional design company offers their clients ongoing support and program maintenance to ensure that courses remain updated, effective, and relevant to changing industry needs, technology advancements, and learner preferences.
When you choose a dedicated partnership agency, you get an instructional design team specializing in creating custom eLearning experiences – which can result in numerous eLearning advantages compared to other contract or offshore candidates.
So what are some of these advantages? Let’s take a closer look.
Instructional design agencies typically have a team of experts with a deeper understanding of instructional design principles, adult learning theories, and the latest eLearning trends. This expertise allows them to create engaging and effective eLearning courses that meet the needs of learners and achieve learning objectives.
In a practical sense, your partnership agency will typically have experience working with popular e-learning authoring tools (like Articulate Storyline, Articulate Captivate, iSpring, and PowerPoint) – so they can help you choose the right tool for your project and develop e-learning modules that meet your specific needs. Onshore agencies can also create software demos and immersive learning environments that simulate real-world scenarios to provide learners with hands-on experience and help them develop practical skills.
Unlike many offshore teams, communication or cultural barriers aren’t a concern when you choose a dedicated partnership agency. A group of onshore designers typically have a structured process and quality control mechanisms to ensure that the eLearning courses they create are of high quality and consistent in terms of design, content, and delivery. Their quality assurance process ensures that the learning experience is seamless across different courses and modules, which enhances the learner's experience.
On the surface, offshore teams or freelance instructional designers may seem like cheaper options. But when you factor in the errors or delays that can arise due to communication or scheduling issues, hiring a dedicated agency may be a more cost-effective solution in the long run.
Not only do these instructional design teams have the necessary infrastructure, tools, and resources to complete projects in a timely and efficient manner, they work with you to ensure you achieve your training goals. Your partnership agency will likely have dedicated project managers who oversee the entire instructional design process and ensure the project is delivered on time and within budget.
They also have a rigorous quality assurance process to ensure the final product's quality. Ultimately, working with a partner agency ensures clear lines of communication and more client accessibility, reducing the time and money required to produce a successful eLearning program.
Freelance designers may seem more flexible at first glance. But what happens when you need your designer but they’re committed to another client? Onshore instructional design agencies work as your partner to offer flexible solutions that meet your needs when you need them.
Time-zone limitations or previous commitments don’t encumber partnership agencies. Instead, they can handle projects of varying sizes and complexities and scale their resources per the project requirements.
After implementing your training program, your dedicated design team can also work with you to customize and alter your courses to meet the unique needs of different learners.
In addition to these benefits, a dedicated partnership with an instructional design agency can provide more intuitive services, including:
The key to a successful learning program lies in the accessibility of courses. Let’s say you have a group of visual learners or a team of users that aren’t so tech-savvy. While a freelancer, for instance, has to rely on their abilities (and limitations), an onshore agency provides graphic designers, UX/UI designers, narrators, animators, video producers, and multimedia specialists who can create visually appealing and user-friendly digital content that enhance the learning experience.
Ultimately, freelancers or offshore design teams may offer major cost savings. But an instructional design agency can provide expertise, quality, consistency, efficiency, flexibility, and a long-term partnership that can make a significant difference in the success of your eLearning initiatives.
Whether you're building your eLearning program from scratch or looking to revamp your existing training content, instructional designers can bring a wealth of expertise and experience to your eLearning initiatives, helping you achieve your goals and desired training outcomes.
All you have to do is leap into the process!
If you’d like to hire a freelancer or offshore instructional designer/ team, head to websites like UpWork or Fiverr to review potential candidates.
If you’d prefer to hire a dedicated partnership agency, I’d highly recommend contacting design teams like Flare Learning to start shortlisting possible options.
And, of course, as you begin this journey, I’ve compiled a few handy tips to help make navigating this process even easier!
I know the whole process of interviewing and hiring a potential candidate can feel overwhelming (I mean, they have an entire sector of HR dedicated to this process!)
But the good news is: You don't have to do this alone. Our eLearning advisors are happy to answer any questions you have about hiring an instructional design candidate or team and provide recommendations for what you can do next.
Or, if you’d rather continue exploring the wonderful world of custom eLearning development, you can always head back to our Learning Hub.
Games
Simple games layered on top of content
Scenario-based games that use the content
Leaderboards, competition
Fan excessive competition among employees or teams by offering large prizes for top performers and/or shaming those with lower scores
Challenge employees to beat their own past performance, or design a leaderboard that shows each employee only the four scorers above and below them
Points, rewards, badges
Award points or levels for completing sections of training or playing for a set number of minutes
Award levels, badges or points for recalling or applying content correctly, demonstrating mastery
As Neovation's Manitoba Territory Manager, I'm continually reminded of the resiliency, innovation, and initiative of Manitoba’s business community. Seeing these budding entrepreneurs develop and present their business plans reinforces that Manitoba is a great place to do business.
– Gord Holmes
Learning Analytics & Training ROI
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Online Training Platforms
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Online Training Platforms
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Evaluation Tip
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