What is a 360° virtual tour?

A virtual tour is a series of photos or videos stitched together to form a 360-degree environment and then connected by different hotspots or clickable links, allowing learners to navigate various scenes of a particular location.

See 360° virtual tours in action!

360° Virtual Tours: Interactivity Level 1

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360° Virtual Tours: Interactivity Level 2

At level two, your 360° virtual tour can include custom designs that display your organization’s brand and standard interactions available to your learners as they explore.

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360° Virtual Tours: Interactivity Level 3

At level three, your 360° virtual tour can include fully custom designs integrated with your organization’s brand and complex interactions, such as branching scenarios that immerse your learners as they explore.

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Considerations for 360° virtual tours

Information should be carefully curated by its relevance to the visuals to prevent learners from experiencing cognitive overload when they engage in the activity.

Remember that a virtual tour is still an image! Make sure that alt-text is descriptive and, depending on the requirements of the course, that the activity’s interactions are accessible to screen readers and keyboard navigation.

Avoid using a 360° virtual tour if the interactivity doesn’t add deeper understanding or meaning to the content.

Interactivity for interactivity’s sake can be distracting and confusing for learners. It shouldn’t be used to mask poor design or to overload learners with information that should be broken up into separate activities.

Learning Benefits

Can improve retention through increased engagement
Can provide learners with an immersive experience in an unfamiliar environment
An image with hotspots presents learners with information such as text, audio, or video pop-ups in relevant areas
Learners can usually navigate the interactive elements of an image at their own pace

Usage Examples & Tips

360° virtual tours with clickable hotspots offer a truly immersive eLearning experience
Hotspots may include helpful information, links, pictures, or audio files
Virtual tours provide 360 degrees of navigation and give learners the ability to explore by clicking with their mouse or swiping on a mobile device

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