What are interactive images?

An interactive image is an image that contains clickable elements a learner can interact with, such as hotspots.

See interactive images in action!

Interactive Images: Interactivity Level 1

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Interactive Images: Interactivity Level 2

At level two, your interactive image activities tie your organization’s brand and visual identity into interface components. Your interactive image includes clickable hotspots containing more information and uses basic transitions to display data as learners interact.

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Interactive Images: Interactivity Level 3

At level three, your interactive image activities incorporate a custom design that animates components crafted using your organization’s brand and visual identity. Your interactive image contains clickable hotspots for your learners to explore and offers additional transitions as information appears while your learners interact.

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Considerations for interactive images

Information must be carefully curated by its relevance to the visuals to prevent learners from experiencing cognitive overload when they engage in the activity.

Remember that an interactive image is still an image! Make sure that the alt-text is descriptive and, depending on the requirements of the course, that the activity’s interactions are accessible to screen readers and keyboard navigation.

Avoid interactive images if the interactivity doesn’t add deeper understanding or meaning to the content.

Interactivity for interactivity’s sake can be distracting and confusing for learners, and shouldn’t be used to mask poor design or to overload learners with information that should have been broken up into separate activities.

Learning Benefits

Can improve retention through increased engagement
A 360° image can provide learners with an immersive experience in a virtual environment
An image of a map or a technical drawing with hotspots can provide learners with information such as text, audio, or video pop-ups in relevant areas of an image

Usage Examples & Tips

Interactive image maps
Image hotspots
Interactive infographics
360° images / 360° virtual tours

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